Alleviation: An International Journal of Nutrition, Gender & Social Development, ISSN 2348-9340 Volume 4, Number 4 (2017), 1-9
© Arya PG College, Panipat & Business Press India Publication, Delhi
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Attitudes of Consumers Towards Organic Products in Bhopal City

Abstract

Organic food sector has been one of the fastest growing sectors of food industry in the past few decades as a legitimate alternative to conventional foods. Organic food can be defined as the “product of a farming system which avoids the use of synthetic fertilizers, pesticides, growth promoters and additives”. In the last ten years, there has been much attention paid to organic foods and how these are redefining the way in which we consume agricultural goods. Various health groups and universities have undergone studies in order to show that organic food is a better option for consumers. The aim of this paper is to identify the attitudes of consumers towards organic products in Bhopal city. The results showed that majority of the consumers were of the view that organic products had higher price whereas 78 per cent of the consumers were of the view that organic products were environmental friendly. It was suggested that a quality improvement and a smaller price differential between conventional and organic foods were essential in order to increase the proportion of regular organic food buyers.

Keywords: Attitudes of Consumers, Bhopal, Food Products, Organic Foods