Alleviation: An International Journal of Nutrition, Gender & Social Development, ISSN 2348-9340, Volume 9, Number 9 (2022):1-8 © Arya PG College (College with Potential for Excellence Status by UGC) & Business Press India Publication, Delhi http://apcjournals.com, www.aryapgcollege.ac.in

Make in India Campaign and Its Relevance in Sports Industry

Vinod Chahal
Associate Professor
Department of Physical Education
Pt. Chiranji Lal Sharma Govt. College, Karnal
(Haryana), India
Email: professor0005@gmail.com

Abstract

Make in India campaign was launched in September 2014 with the aim to boost domestic manufacturing and create employment opportunities. The initiative has been successful in attracting both domestic and foreign investors to invest in various sectors of the Indian economy. The sports industry is one such sector that has great potential for growth, and the Make in India campaign can play a significant role in its development.
The sports industry in India has been growing rapidly over the years, and with the government's emphasis on promoting sports, there is a need for high-quality sports equipment and infrastructure. This presents an opportunity for both domestic and foreign manufacturers to invest in the Indian sports industry and tap into this growing market.
Make in India can help in the development of sports infrastructure, such as stadiums, training centers, and other sports facilities. It can also encourage the manufacturing of high-quality sports equipment, which will not only meet the needs of Indian athletes but also be exported to other countries. This will help India to become a hub for sports manufacturing and, in turn, create employment opportunities for the youth.
Moreover, the Make in India campaign can also help in the development of sports technology and innovation. India has a large pool of talented and skilled professionals, and the campaign can encourage research and development in sports technology, which can help Indian athletes to perform better at international events.
The growth of the sports industry in India, and challenges and employment opportunities in the sports industry for the youth has been explored in this study.

Keywords: Employment Opportunities, Make in India, Sports Industry, Sports Tourism.
Introduction
The Make in India campaign launched in 2014 by the Government of India aimed to boost domestic manufacturing and create employment opportunities. One of the sectors that can benefit from this campaign is the sports industry. With the growing interest in sports and the government's emphasis on promoting sports, there is a need for high-quality sports equipment and infrastructure in India. The Make in India campaign can help in the development of sports infrastructure, encourage the manufacturing of high-quality sports equipment, promote innovation and technology in the sports industry, and create employment opportunities.
Growth of the Sports Industry in India
The sports industry in India has been growing steadily over the past few years, with the increasing interest of the public in sports and the government’s emphasis on promoting sports. The Indian sports industry was valued at $2.7 billion in 2019 and is expected to grow to $5.7 billion by 2025 (Government of India 2022).
The growth of the sports industry has been driven by various factors such as:
1) Increasing Popularity of Sports
The popularity of sports in India has been increasing over the past few years, with the growing interest in various sports such as cricket, football, and kabaddi. The success of various sports leagues such as the Indian Premier League (IPL) and the Pro Kabaddi League (PKL) has contributed to the growth of the sports industry in India.
2) Government’s Emphasis on Promoting Sports
The government of India has been emphasizing the promotion of sports in the country through various initiatives such as the Khelo India program, which aims to identify and develop talent in various sports disciplines. The government has also been investing in the development of sports infrastructure, which has created opportunities for the youth in the construction and maintenance of sports facilities.
3) Growing Sports Tourism
India has become a popular destination for sports tourism, with various international sports events such as the IPL, Formula1races, and international cricket matches being held in the country. The growth of sports tourism has created employment opportunities for the youth in areas such as event management, hospitality, and tourism.
Reasons for the Growing Focus of Sports Industry on Manufacturing in India
1) Government Support
The Indian government has implemented various policies to support the sports industry, such as the Khelo India initiative, the National Sport Development Fund, and the Production Linked Incentive (PLI) scheme. The PLI scheme provides incentives to manufacturers for producing goods in India, which encourages companies to invest and manufacture their products in the country.
2) Increasing Demand
The sports industry in India has witnessed significant growth, driven by the rising interest in fitness and sports. According to a report by KPMG, the Indian sports industry is expected to grow to $10 billion by 2025, primarily driven by the growing popularity of sports like cricket, football, and kabaddi.
3) Cost Advantages
India has a large pool of skilled labor, and manufacturing in India is more cost-effective than in many developed countries. The low labor costs in India make it an attractive destination for companies looking to manufacture their products at a lower cost.
4) Quality Standards
Indian manufacturers have been investing in upgrading their technology and production processes to meet international quality standards. The improvement in the quality of sports goods manufactured in India has helped to attract global sports brands to manufacture in the country.
Impact of Make in India on Sports Industry
The sports industry has the potential to contribute significantly to the Make in India initiative. By manufacturing sports goods in India, companies can create employment opportunities, boost local economies, and enhance skill development. In addition, it can help to reduce India's dependence on imports, which can help to strengthen the country's manufacturing sector.
The sports industry in India has been growing at a rapid pace over the past few years, and with the government's emphasis on promoting sports, there is a need for high-quality sports equipment and infrastructure. This presents an opportunity for both domestic and foreign manufacturers to invest in the Indian sports industry and tap into this growing market.
The Relevance of Make in India on Sports Industry
The sports industry in India is a growing sector that ha s great potential for development. India has a large population, and there is a growing interest in sports among the public. With the government's emphasis on promoting sports, there is a need for high-quality sports equipment and infrastructure. This presents an opportunity for both domestic and foreign manufacturers to invest in the Indian sports industry.
The Make in India campaign can help in the development of sports infrastructure, such as stadiums, training centers, and other sports facilities. The campaign can encourage domestic and foreign investors to invest in sports infrastructure and develop high-quality facilities. This will not only meet the needs of Indian athletes but also attract international events to India. For example, the success of the Indian Premier League (IPL) has led to the development of world-class cricket stadiums across India. The Make in India campaign can help in replicating this success in other sports as well.
The Make in India campaign can also encourage the manufacturing of high-quality sports equipment. India has a large market for sports equipment, and the demand for high-quality equipment is increasing. The campaign can encourage domestic and foreign manufacturers to invest in the manufacturing of high-quality sports equipment. This will not only meet the needs of Indian athletes but also can be exported to other countries. For example, Indian companies like Cosco and Nivia have been manufacturing sports equipment for several years and exporting to various countries. The Make in India campaign can help in promoting such companies and encouraging others to invest in sports equipment manufacturing.
The Make in India campaign can also help in the development of sports technology and innovation. India has a large pool of talented and skilled professionals, and the campaign can encourage research and development in sports technology. This can help in the development of new sports products and equipment that can help Indian athletes perform better at international events. For example, Indian start-ups like Spektacom Technologies have developed smart cricket bats that provide real-time data on the speed and trajectory of the ball.
The Make in India campaign can encourage such start-ups and promote innovation and technology in the sports industry.
The Make in India campaign can also create employment opportunities in the sports industry. The development of sports infrastructure and the manufacturing of high-quality sports equipment can create employment opportunities for the youth. This can help in the development of a skilled workforce in the sports industry, which can contribute to its growth and development.
Growth in Sports Industry and Employment of Youth
The development of sports infrastructure, such as stadiums, training centers, and other sports facilities, has created job opportunities for the youth. The construction and maintenance of sports facilities require a skilled workforce, which can provide employment opportunities for the youth.
The demand for high-quality sports equipment in India has been increasing, which has created job opportunities in sports equipment manufacturing. Domestic and foreign manufacturers are investing in the manufacturing of high-quality sports equipment, and creating job opportunities for the youth. The development of sports technology and innovation has created job opportunities for the youth in areas such as sports analytics, data management, and sports software development as follows:
1) Sports Infrastructure
The development of sports infrastructure, such as stadiums, training centers, and other sports facilities, has created job opportunities for the youth. The construction and maintenance of sports facilities require a skilled workforce, which can provide employment opportunities for the youth. The success of the Indian Premier League (IPL) has led to the development of world-class cricket stadiums across India, which has created job opportunities in construction, maintenance, and management of these stadiums.
2) Sports Equipment Manufacturing
The demand for high-quality sports equipment in India has been increasing, which has created job opportunities in sports equipment manufacturing. Domestic and foreign manufacturers are investing in the manufacturing of high-quality sports equipment, creating job opportunities for the youth. Indian companies like Cosco and Nivia have been manufacturing sports equipment for several years and exporting to various countries, creating employment opportunities in the manufacturing and export sector.
3) Sports Technology
The development of sports technology and innovation has created job opportunities for the youth in areas such as sports analytics, data management, and sports software development. Indian start-ups like Spektacom Technologies have developed smart cricket bats that provide real-time data on the speed and trajectory of the ball, creating job opportunities in sports technology and innovation.
4) Sports Management
The growth of the sports industry has created job opportunities in sports management, including event management, sponsorship, and marketing. The management of sports events such as the IPL requires a skilled workforce, creating job opportunities in event management. The increasing popularity of sports has also led to an increase in sports sponsorships, creating job opportunities in sponsorship and marketing.
Impact on Indian Economy with Growth in Sports Industry
The sports industry in India has seen tremendous growth in recent years, and this has had a significant impact on the country's economy. From the development of sports infrastructure to the rise of various sporting leagues, the industry has emerged as a significant contributor to the country's economic growth.
One of the most visible impacts of the growth of the sports industry is the increase in employment opportunities. The industry has created jobs for large number of people, ranging from professional to coaches, trainers, event organizers, and administrative staff. This has not only reduced unemployment Levels but has also led to an increase in disposable income, which has boosted consumers pending and there by driven economic growth.
The growth of the sports industry has also spurred investment in infrastructure development. With the rise of various sporting leagues, there has been a surge in demand for high-quality sports facilities such as stadiums, training centers, and other sporting venues. This has led to increased investments in infrastructure development, which has, in turn, created more employment opportunities and contributed to the country's economic growth.
The sports industry has also contributed significantly to the country's tourism sector. With the growth of various sporting events and leagues, India has become a popular destination for sports enthusiasts from around the world. This has boosted the country's tourism industry, leading to increased foreign exchange earnings and an overall improvement in the country's balance of payments.
Furthermore, the growth of the sports industry has contributed to the development of several related sectors such as media and advertising. As sporting events have gained popularity, they have become lucrative opportunities for advertisers and broadcasters. This has led to increased investments in media and advertising, creating more job opportunities and further contributing to the country's economic growth.
In short, we can say that, the growth of the sports industry in India has had a significant impact on the country's economy. It has created employment opportunities, spurred infrastructure development, boosted the tourism sector, and contributed to the growth of related sectors such as media and advertising. With the industry expected to continue its upward trajectory, it is poised to become an even more significant contributor to the country's economic growth in the years to come.
Challenges in Implementing Make in India in Sports Industry
The implementation of the Make in India campaign in the sports industry can face several challenges as follows:
1) Infrastructure
The sports industry in India lacks adequate infrastructure for manufacturing of sports goods. The lack of modern factories, skilled labor, and high-tech machinery makes it difficult for companies to manufacture goods at large scale.
2) Fragmented Supply Chain
The supply chain for sports goods in India is fragmented, with several small players operating in different parts of the country. This makes it difficult for companies to source raw materials and components, resulting in longer lead times and higher costs.
3) Limited Access to Finance
Many small and medium-sized companies in the sports industry struggle to access finance to expand their operations. This limits their ability to invest in modern machinery and technology, which hampers their ability to manufacture high-quality goods at large scale.
Conclusion
The growing focus of the sports industry on manufacturing in India is a positive development for the Make in India initiative. The government's supportive policies, the growing demand for sports goods, cost advantages, and improving quality standard shave created a conducive environment for companies to manufacture in India. However, the sports industry in India still faces several
Challenges, such as the lack of infrastructure fragmented supply chains, and limited access to finance. By addressing these challenges, the sports industry can contribute significantly to the growth of the Make in India initiative and help create a more robust and diverse manufacturing sector in the country. While there are challenges in the sports industry such as lack of professional training, limited career growth, inadequate infrastructure, and inconsistent funding, there are also significant opportunities that can be leveraged to create more employment opportunities for the youth. The industry needs to address these challenges and create a more conducive environment for the growth of the sports industry and the opportunities it offers for the youth.
References
1) Government of India (2022) Make in India. Retrieved from https://www.makeinindia. com/home.
2) Indian Brand Equity Foundation (2021) Sports Industry in India. Retrieved from https://www.ibef.org/industry/sports.aspx.
3) https://www.business-standard.com/article/current-affairs/sports-industry-has-a-potential-to-generate-4-5-million-jobs-in-india-kpmg-report-120071001742_1.html.
4) https://www.indiainfoline.com/article/general-blog/sports-industry-in-india-the-opportunities-and-challenges-118092000262_1.html.
5) https://www.indiatoday.in/education-today/jobs-and-careers/story/opportunities-in-the-sports-industry-what-to-know-and-how-to-prepare-1890225-2021-11-12.
6) https://www.outlookindia.com/newsscroll/sports-industry-in-india-poised-for-rapid-growth-kpmg/1950119.